THE CHARITES | Brand Promotional 3D Project

This campaign was developed to promote the cosmetics brand “THE CHARITES“ and their three products - Golden Serum, Whitening Serum, and Day Essence. The main goal is to increase brand awareness through the exposure of the brand logo in the animation. The second aim is to introduce the three products effectively. Therefore, I matched the camera movements between shots to shorten the transition time and made the shot editing more controllable.

Tools: Blender, After Effects, Davinci Resolve, Fusion

My Roles: Director, Visual Design, Storyboard, Animatic, Modeling, Texturing, Lighting, Animation, Compositing

Various warm lighting brings up the feeling of nature and purity.
A still-life painting style will be used to establish the layout of the scenes to convey the elegancy.
Low profile, yet, stay beautiful as usual, to echo the brand slogan “beautiful inside out.”

Mood Board

Primary Colors: earth tones, white, beige, ivory, neutral, and warm color tones. (Reliability, warmth, reassuring, comforting)
Accent Colors: natural green tones, light blue, petal pink, and light yellow tones. (Positivity, energy, harmony, growth)